donderdag 11 november 2010

Sustainable Fashion PR: Eairth

With the craving for purity in the fashion world, Melissa Dizon wanted to create a fresh, organic and eco-friendly take to design… and with this desire, Eairth was born.

Eairth, a name combination of earth and air, is a truly unique clothing line that draws its inspiration from nature and an effortless, free state of mind. During a surfing vacation, Dizon fell in love with Filipino culture that in return served as a muse for her line in 2007. Her first collection utilized organic elements harvested by native tribes, pigments from natural coconut husk, talisay leaves and indigo, as well as hand-woven fabrics and organic fibers.

Dizon believes in the beauty of mixing primitive resources with the modern looks we all know and love. Dizon does not back her line on current trends. Instead the artful appearance of the clothing’s natural draping and construction creates a new classic all on its own.

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