dinsdag 1 februari 2011

Fashion PR Profile: Antonio Melani

Antonio Melani is a collection exclusive to Dillard’s stores nationwide. Similar to Dillard’s brand Gianna Bini, Antonio Melani products cater to the classic working woman and have proved a significant source of revenue for the department store. The collection features handbags, footwear, and women swear.

If you’re looking for a traditional winter jacket, Antonio Melani is definitely a trustworthy resource. The line offers a wide selection outerwear: Double Breasted Peacoats in multiple lengths, Stand-Collar, Walk, and Belted coats all in a variety of colors. The clothing collection also features office attire, semi casual knit dresses, and a few slightly more chic styles, appropriate for a night out.

The current best-seller in terms of footwear is heeled boots, unsurprisingly. I’m personally a fan of the suede “Jules” boot, with a 3.5” heel and ring hardware. If that’s not your style, there’s still a large selection to fit any woman’s needs, from ankle booties to mid-calf flats. Most of the collection is made from suede and/or real leather, and the average price is about $150.

The handbags mostly feature tote, hobos, and crossbody bags, with a small selection of shoulder bags and clutches. The “Stevie” Flap Shoulder bag is one of my favorites – a very simple look, but classic and functional.

I’m also a huge fan of structured totes – they’re perfect for commuting, and the right bag can only accentuate an already-polished look. My favorite piece from the handbag collection does exactly that. The “Reese” Laptop Tote, originally retailing for $219, is a croc-embossed bag with padded protection for your laptop, plus plenty of inner pockets for organization. The golden hardware compliments the deep chocolate leather, and it can be worn over the shoulder, or carried by reinforced double handles.

Antonio Melani products are sold exclusively at Dillards stores, and online at www.dillards.com. You can also visit www.antoniomelani.com for more direct access to the collections.

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