donderdag 10 maart 2011

Mercedes-Benz Star Lounge Gets DVF Home Collection Treatment

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This season's Mercedes-Benz Star Lounge is getting its new look from the design team behind the newly launched DVF Home Collection.  The Star Lounge, which caters to designers, celebrities, and Mercedes-Benz owners, features a mix of DVF home furnishing and accessories to create a luxurious and chic experience during Mercedes-Benz Fashion Week at Lincoln Center from February 10, 2011 to February 17, 2011.

Through a collaborative effort with fashion icon Diane von Furstenberg's new home line, the new Mercedes-Benz Star Lounge creates the ultimate VIP experience for guests taking in the latest fashion looks on the runway during Mercedes-Benz Fashion Week with more than 100 designers presenting their Fall 2011 collections including Diane von Furstenberg, Carolina Herrera, Vera Wang, Michael Kors, Derek Lam, Tommy Hilfiger, Prabal Gurung, Nicole Miller, Charlotte Ronson, Tory Burch, and Betsey Johnson.

The transformation of a simple room inside Lincoln Center is made possible by incorporating signature pieces in multiple categories including accessories, fabrics and rugs.  DVF Home Collection designs are available exclusively at Bloomingdale's starting February 11, 2011. The Mercedes-Benz Star Lounge serves as one of the debut initiatives for the DVF home brand.

“I'm so excited to partner with Mercedes-Benz to showcase my new home collection at their Star Lounge in Lincoln Center during Fashion Week,” says Diane Von Furstenberg.  ”It's the perfect place to relax in between shows.”

DVF Home marks the brand's first venture into the home decor industry adding to her full comprehensive line of ready-to-wear, swimwear, handbags, footwear, eyewear, luggage, accessories and DVF by H. Stern fine jewelry watches.

In 2005, the Council of Fashion Designers of America (CFDA) awarded Diane von Furstenberg with a lifetime achievement award and the following year named her as their president.

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